Our Mission
Placer Valley tourism's mission is to increase the health of the hotel industry through occupancy and average daily rate in Roseville, Rocklin and Lincoln.
How We Do It
We connect sports and other events with the ideal facilities and hotels in Placer Valley. For tournaments and gatherings big and small, Placer Valley Tourism offers free service to help guide groups of all kinds to the perfect locations.
Our lodging partners love to work with us on special deals for teams and groups. We will assist in securing the best rates for you, taking the detail work off your plate. No matter what room type, amenities or price range, we are ready to make your stay in Placer Valley a comfortable one!
Grant Money Is Available!
All events qualify to apply for our grant program. A win for you is a win for us. Don’t hesitate to ask us about this simple and rewarding program, we want to help your event grow, year after year.
Placer Valley Tourism
2204 Plaza Drive, Suite 110
Rocklin, CA 95765
916.773.5400
The Specifics
South Placer Tourism, Inc., doing business as Placer Valley Tourism (PVT), is a Business Improvement Area (BIA) incorporated in 2004 by the City of Roseville under provisions in the California Streets and Highways Code Section 36500-36504, which is known as the "Parking and Business Improvement Law of 1989.” The organization is classified for tax purposes as a Nonprofit 501(c)6.