Grants
Placer Valley Tourism Finances Grants
Tourism is our industry and grants are a big part of what makes us a desirable partner for you.
The power of a partnership with us can result in a paycheck for you! Any event that generates overnight hotel stays can be rewarded with a grant through Placer Valley Tourism, sports and more.
We offer the following funding programs:
Event Support Grants
Are you hosting an event in Rocklin, Lincoln, or Roseville, CA? If your event generates overnight stays, a general grant can be awarded based on the number of hotel rooms booked associated with your event. Previous awards range from $300-$30,000 per event.
Click here for the Basic Event Grant Application.
Financial Assistance for the basic grant will be awarded based on the following:
- Less than 100 room nights $10 per room night
- 100 – 300 room nights $12 per room night
- 301 – 1,000 room nights $13 per room night
- 1,001 + room nights $14 per room night
Click here for the Extended Event Grant Application - if you would like to request more funding than is listed above through our committee process.
Capital Improvement Grants
This grant is designed to assist your organization with the development or improvement of facilities and/or equipment which enable you to host events at a higher caliber. We recognize that facility/equipment grants play a valuable role in helping showcase the community while boosting the economy.
Click here for the Capital Improvement Grant Application
Past Grants
We generate more than $16 million per year in local economic impact.
In 2025, PVT worked with 43 organizations, awarding over $474,000 of which $322,000 went to local organizations. Organizations that received financial incentives in 2025 were:
Past Event Support Grants (a small sample)
- 1st to 3rd Softball
- All American Speedway
- All Star Tournaments
- Byers Roseville Gymnastics Club
- California Republic Water Polo
- California Capital Aquatics
- Elite Event Partners
- Fire & Ice LLC
- Georgetown Wrestling Club
- Granite Bay FC
- Granite Bay High School
- Hardwood Palace
- Jessup University Athletics
- Johnson Ranch Sports Club
- Mandarin Orange Education Foundation
- Placer Robotics
- Placer United Soccer Club
- Regency Baptist Academy
- Rocklin Girls Fast Pitch Softball
- Rocklin High School
- Sac Anime
- Sacramento Valley BMX
- Senior Softball USA
- Sierra College Athletics
- Total Body Fitness
- Tournament Management Solutions
- USA Softball Sacramento
- West Coast Volleyball Association
- Whitney High School
- Woodcreek High School
- American Forests
- Bay Area Basketball Association
- FJS Productions
- Hansen Basketball Services
- Northern California Volleyball Association
- Santa Hustle Race Series
- Superior Showcase Softball
- Thriving Churches
- Tri-County Home & Garden Show
- US Quadball
- Westcoast Takeover
- Western Winter Sports Representatives Assoc.
- World Triathlon Corp
Recent Capital Improvement Grants
- @the Grounds Crowd Barriers - 2024
- California Capital Aquatics in-house capital equipment - 2022
- California Capital Aquatics Sound System - 2020
- City of Rocklin Temp Fencing - 2020
- Final 9 Disc Golf Tees - 2019
- Rocklin Girls Softball Storage Unit - 2018