Grants
Placer Valley Tourism Finances Grants
Tourism is our industry and grants are a big part of what makes us a desirable partner for you.
The power of a partnership with us can result in a paycheck for you! Any event that generates overnight hotel stays can be rewarded with a grant through Placer Valley Tourism, sports or other.
We offer the following funding programs:
Event Support Grants
Are you hosting an event in Rocklin, Lincoln, or Roseville, CA? If your event generates overnight stays, a general grant can be awarded based on the number of hotel rooms booked associated with your event. Previous awards range from $300-$30,000 per event.
Click here for the Basic Event Grant Application.
Financial Assistance for the basic grant will be awarded based on the following:
- Less than 100 room nights $10 per room night
- 100 – 300 room nights $12 per room night
- 301 – 1,000 room nights $13 per room night
- 1,001 + room nights $14 per room night
Click here for the Extended Event Grant Application - if you would like to request more funding than is listed above through our committee process.
Capital Improvement Grants
This grant is designed to assist your organization with the development or improvement of facilities and/or equipment which enable you to host events at a higher caliber. We recognize that facility/equipment grants play a valuable role in helping showcase the community while boosting the economy.
Click here for the Capital Improvement Grant Application

Past Grants
We generate more than $16 million per year in local economic impact.
In 2017 we provided over $1.2 million in event grants and capital improvements in our area. Both local and national organizations have been recipients of these funds to assist in the development and operation of events.
Past Event Support Grants (a small sample)
- Bill McAnally Racing (2008-2023)
- Byers Gymnastics Club (2012-2023)
- California Capital Aquatics (2008-2023)
- Courtside Pickleball (2016-2018)
- Cowpoke Foundation (2015-2018)
- Johnson Ranch Sports Club (2013-2023)
- Oak Creek BMX (2008-2023)
- Placer United (2006-2023)
- SacArea Sports (2016-2018)
- Sacramento Area Wrestling Association (2014-2021)
- Sierra College Athletics (2016-2023)
- Total Body Fitness (2007-2023)
- USA Ultimate (2015-2018)
- USA Softball (2009-2023)
- USSSA All-Star Tournaments (2013-2018)
- Jessup University (2013-2023)
- Wine Country Curling Club (2012-2023)
- Xtreme Hoops Basketball (2017-2023)
Recent Capital Improvement Grants
- Roseville Aquatic Complex Upgrades - 2017
- Sierra College Sand Volleyball Courts - 2017
- Quarry Park Adventures - 2017
- Oak Creek BMX Track Renovation - 2017
- Speedworld RC Racing Track Renovation - 2017
- McBean Stadium Improvements - 2016
- Foskett Park Upgrades - 2016
- Whitney Park Upgrades - 2016
- Kathy Lund Park Soccer Field Upgrades - 2016
- Wine Country Curling Club Equipment - 2016