Why Placer Valley?

Find Out Why Placer Valley is a great place to host your next event.

Where is Placer Valley Located?

Comprised of three cities, Roseville, Rocklin, and Lincoln, California, Placer Valley sits at the base of the Sierra Nevada Mountains just east of Sacramento.

Click here to view the Placer Valley Area Map

  • What Makes Placer Valley Great

    Here are just a few of the many reasons why Placer Valley is a great destination for your next event:

    • Better Educated - More Affluent - Safer Than Most US Cities
    • Roseville named the 8th Best Place to Live in America
    • Rocklin named the 7th Best California City to Live In
    • Lincoln rated 16th Safest City in California
    • Active, vibrant, and family-friendly community
    • Northern California's destination for youth and adult sports and many other types of events.
    • Plenty of things to do in Roseville, Rocklin, and Lincoln.
    • 25 hotels near your event
    • Over 300 familiar and unique restaurants in the area
  • Population

    2022 Placer Valley Population

    • Placer Valley Total: 272,752
    • Roseville: 149,141
    • Rocklin: 74,097
    • Lincoln: 49,514
  • Area Statistics

    Placer Valley Area Demographics

    • Average Household Income: $93,400
    • Median Age: 35.4
    • High School Diploma: 92%
    • College Degree: 33%

    United States

    • Average Household Income: $74,974
    • Median Age: 35.6
    • High School Diploma: 85%
    • College Degree: 27%
  • Weather

    Weather in Placer Valley

    The odds are high for a perfect day, meaning you can rest easy when planning events out here.

    Placer Valley has an average of 269 sunny days per year, with only 39 days per year on average with any kind of precipitation. Our average high temperature rests at a comfortable 73 degrees.

    Don’t forget to pack the sunscreen in the summer months but with low humidity, even hot days lead their way into cooler nights.

    You can view the full Placer Valley Weather Average chart here.

  • Transportation

    Transportation in Placer Valley

    All three cities in the Placer Valley (Roseville, Rocklin, and Lincoln) are conveniently located off Interstate 80 just 15 minutes from Interstate 5 allowing for easy access to hotels, facilities and venues, restaurants, and entertainment.

    • Airlines: Fly in from all over the country with thirty-seven nonstop destinations and twelve major commercial airlines accessible through Sacramento International Airport.
    • Rental Cars: 12 car rental agencies on-site including Limitless Limos and ride-sharing apps such as Uber, Lyft, and Wingz to get you to Placer Valley quickly and conveniently
    • Public Transportation: Public bus transportation around the area is also available through Placer County Transit and Roseville Transit.
    • Sacramento: The Sacramento International Airport and Downtown Sacramento are within an easy 30-mile drive of Placer Valley.
    • Getting Around: Once you arrive here, get between our three cities easily with major CA State 65 and Interstate 80.
  • Local Attractions

    Placer Valley has many local attractions, here are a few of our favorites!

  • Past Events

    Here are a few of the notable events Placer Valley Tourism has supported:

    • USA BMX California State and National Championships
    • End of Trail Ultimate Challenge - Girls Basketball
    • Level 2-10 Xcel SoCal State USA Gymnastics Championship
    • USA Wrestling CA Folkstyle State Meet
    • ARCA Menards Series West
    • USA Ultimate Regional Championships - Multiple Divisions
    • CA State NASP Archery Tournament
    • Women’s West Coast Tournament of Champions Wrestling
    • Placer County Pentathlon - USA Pentathlon
    • NCNCA Cyclocross Championship
    • USSSA State Fast Pitch Championship
    • CIF Water Polo Playoffs
    • Armored Combat League Western Conference Championship
    • US National Indoor Archery and J.O.A.D Indoor Championship
    • Little League State Tournament
    • US Youth Futsal NorCal Championship
    • Northern California Youth Rugby Invitational
    • US Quidditch Western Regionals World Youth Football Regional Championships
    • USA Swimming Western Zone, Speedo Championships, SWAGR
    • USA Gymnastics National Championships - Multiple Levels
    • USA Softball Western Nationals - Multiple Age Groups
    • USA Track & Field Pacific Association Conference Championship
    • USTA National Tennis Championships - Multiple Levels
  • Local Event Organizers

    Take a look at some of the local event organizers Placer Valley Tourism has worked with in the past:

    • All-Star Tournaments
    • Armored Combat League
    • Bill McAnally Racing
    • Byers Gymnastics Club
    • California Capital Aquatics
    • Camellia Capital Kennel Club
    • Courtside Pickleball
    • Cowpoke Foundation
    • CVU Soccer Club
    • Del Oro High School Athletics
    • Final 9 Sports
    • Futsal Factory
    • Golden State Versatility Ranch Horse Assoc.
    • Granite Bay FC
    • Hardwood Palace
    • Johnson Ranch Racquet Club
    • Lincoln Regional Airport Foundation
    • Lincoln Rotary
    • Meet of Champions
    • Northern California Junior Elite Tour
    • Oak Creek BMX
    • Owings Martial Arts
    • Placer County Schutzhund Club
    • Placer United Soccer Club
    • Revolution Express Track and Field Club
    • Rocklin Area Chamber of Commerce
    • Rocklin Girls Fastpitch Softball League
    • Rocklin High School Athletics
    • Rocklin Youth Soccer Club
    • Rods and Relics of Lincoln Hills
    • Roseville Community Preschool
    • Roseville Youth Soccer Club
    • Sac Area Sports SacCubing
    • Sacramento Area Wrestling Association
    • Sacramento Cyclocross
    • Sandlot Softball
    • Senior Softball World Championships, Inc.
    • Sierra College
    • Speed Stacks
    • Speedworld
    • Strikes Unlimited
    • The Olive and Rose
    • Thriving Churches International
    • Total Body Fitness
    • Tournament Management Solutions
    • USA Ultimate
    • USA Softball Tournaments
    • USA Softball of Sacramento
    • Whitney High School Athletics
    • William Jessup University
    • Wine Country Curling Club
    • Woodcreek Aquatics
    • Woodcreek High School Athletics
  • Testimonials

    The event organizers we work with are dedicated to the sports tournaments and various events they plan.

    We enjoy working closely with them to plan, promote and run all kinds of events in Placer Valley. We love thinking of new ways to help their events grow in size and quality and we love seeing them get a great paycheck at the end of a successful event.

    Don't just take our word for it! See what our partners are saying about Placer Valley Tourism:


    “I enjoy working with the staff at PVT to coordinate these events; there’s nothing better than working as a team with great folks to put on an event and seeing community members have a great experience here at Sierra.”

    LUCAS MOOSMAN | Enrollment Management Executive Dean, Sierra College


    “PVT has been nothing short of great for us, their grants help us profit from our tournaments and they have worked diligently in helping us improve our facilities tremendously. Without PVT’s tireless efforts, we would never be able to make the improvements that they have arranged with the city.”

    SHAUN BALAND | President, Rocklin Pony Youth Baseball


    “With PVT’s support over the years Oak Creek BMX has grown to and continues to maintain its No. 1 track ranking on the west coast as well as its top five track ranking in the nation and this new plan will keep us there; this is truly a long term win-win for everyone!”

    KENT ELLIOT | Rider, Oak Creek BMX


    “Thank you so much! CCA is extremely blessed to have this partnership with Placer Valley Tourism and we are so grateful of your support of our team, our facility, and our community!”

    TRICIA STRUB | President, California Capital Aquatics


    “Sports tourism generates significant spending that creates business opportunities and jobs in our community. We are fortunate to have great partners like PVT to develop first-class facilities for the Lincoln community and beyond.”

    SPENCER SHORT | Former Mayor, City of Lincoln


    "Everything went great! You guys have an outstanding facility and outstanding staff! The feedback from participating teams, their fans, and attending college coaches was off the charts impressive! Thank You for everything!"

    BUCK MATTHEWS | Founder/Director, Finest Hoops

Lincoln, CA was rated 16th Safest City in California in 2022 by Safewise.com

Lincoln, CA

Roseville was named the 8th Best Place to Live in America in 2021 by Livability.com

Roseville, CA

Rocklin, CA ranked as the 7th best California city to live in by ChamberofCommerce.org

Rocklin, CA

Placer County was ranked #35 in California's Healthiest Communities by U.S. News.com

Placer County, CA